Channel + wants to teach us to believe

This Channel commercial + is the most brilliant piece that I have seen in several years and undoubtedly it demonstrates how the creativity is still alive and wriggling in spite of the numerous reports of his death.

The commercial manages to narrate a visual history and conceptualmente fascinating that kennel any minute now happening from situations and complex stages to others even more difficult of handling appropriately in camera, without losing never the control of the piece.

The result comes partly from the important investment of budget that thinks about how to give him to the commercial a quality similar to that of the North American mammoth productions at the same time that it leans back on a brilliant and simple idea at the same time.

(I resided …)

Wii Fit Plus finds the ideal tone

This commercial of the game Wii Fit Bonus makes good use of the reputation of his protagonists (Maribel Verdú and Luis Merlo) to demonstrate how the console Wii is much more than a video games platform.

The piece is clear, simple and direct. He explains to the perfection the virtues of the product and introduces well his those that might not be interested in the Wii like a video games console but yes like an interactive exercises program with an extremely agreeable interface.

In the end, the Wii sets on itself like the most popular console of this age, both for his simplicity and easy handling and for his wide scale of services for persons of all the ages and tastes.

(I resided …)

Movistar surfea the viral wave

This ingenious Movistar commercial found an unexpected reception on the part of the public to the awakening his curiosity about the topic músical that accompanies the images.

Sung by the French Giselle Lau, the company received all kinds of orders to announce the origin of the topic, achieving this way in two weeks that a simple television commercial was generating an impressive mouth quantity to viral mouth in the network.

Crafty, Movistar answered offering the topic free for all those that wanted to unload it (they can do it here) insuring itself very good will on the part of the community online. Nevertheless this type of phenomena is so strange as unpredictable and the viral marketing will keep on being something complicated that will give many headaches before controlling itself completely.

(I resided …)

Beer Stampede includes bottle opener

This commercial of beer Stampede does not stand out for his delicacy but neither he claims much any more that to impress and to entertain with double entendre images.

The piece is sexy, direct and she does not try to achieve much any more that to attract the attention of the spectator but it is allowed to include a small surprise that closes very well the idea and gives to the slightly memorable piece to last more than one pair of seconds in the mind of the masculine target.

(I resided …)

Passengers of the publicity

The publicity in buses has been gaining big importance in the last years, going so far as to turn into an essential element of many campaigns.

Although most of these campaigns are very difficult to measure in impact terms, it is undeniable that to integrate the message to a way of transport used every day by thousands of persons provides a very economic and effective possibility of being announced.

At the same time the creativity is also a fundamental factor for the success of these campaigns and that's why I have brought to them a small collection so that they see as the images can adapt themselves better than they were imagining to the structure where they must be exposed.

(I resided …)

Tag Heuer does a career against the time

This commercial of the Swiss mark of clocks Tag Heuer Monaco decides to celebrate 40 anniversary of the line offering us a legendary duel between two of the most famous brokers of his respective epochs.

Thanks to the modern technology it is possible to take scenes of the famous movie Him Mans directed and led by big Steve McQueen and to give them the possibility of working in a modern context (with the help of a little of dubbing).

The champion of formula 1, Lewis Hamilton is not a good actor but nevertheless it manages to defeat McQueen in an intense and brutal career that symbolizes the advance of the mark, which has kept on evolving to create the only top quality product. In contrast to other actors' resurecciones with commercial ends, this one manages to support the extract of McQueen like a lover of the speed, the risk and the incredible cars the one who supports the style and the dignity, without importing if it wins or lose.

(I resided …)

Juicy Fruit has flavor to the 80

These commercials of the eighties of Juicy Fruit of Wrigley's remember us as the publicity has evolved in the last decades, perhaps in a much more unpredictable and complicated way of what nobody dared to predict.

These pieces probably would not be acceptable in this age since they are too innocent and optimistic in his perception of the mark and of as it will be accepted by the spectators. Nevertheless two commercials remain like extremely memorable milestones in the Wrigley's history but also like reminders of which the public has begun looking at other latitudes and the same trick will not accept two times.

(I resided …)

Chrome looks for a different angle

This commercial of Google for his navigator Chrome is a visual marvel that it entertains, fascinates and achieves that the functionalities of the product join to the piece of an organic and simple way.

The piece points to move away from the effects for computer that does long time they have stopped impressing the public, to try to make them feel like children again with a wonderful exhibition of talents.

The result works, managing to support the attention of the spectator during almost 5 minutes that the piece lasts (something for nothing contemptible in these times) and achieving that these marvel before the craft and dedication of Chrome to try to announce his virtues.

(I resided …)

The nature loves BCC

This commercial of the mark of domestic appliance BCC shows how to help to the nature can bring unexpected thanks.

The apparent mark his commitment does not take in a too solemn way with the environment across his agreement with the international fund for the wild life (WWF for his initials in English) although in fact he is avoiding a clear message in a way that I did not turn out to be tedious.

The result is not also a commercial replete with humor, in which BCC neither loses leading role the human nature nor does it.

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Hershey understands the Christmas

The chocolate mark Hershey thinks about how to celebrate the Christmas without falling down either in the typical clichés or excesses of sentimentalisto and although it seems strange achieves it.

The piece is simple, elegant and she tries to say the least possible thing pointing that the product itself should be the protagonist. In contrast to other products that prefer to resort to more spectacular and obvious deployments, Hershey values the delicacy and points at something simpler.

The result is a very welcome change for the spectators that after a Christmas piece after other one replete with exaggerations and false moments, will value something that seems to be much more honest, direct and clear.

(I resided …)

Coca-Cola Zero has magic

Coca-Cola Zero constructs quite this commercial about the copy “It Is Possible” without saying clearly at all never but triumphing for excess of color and special effects.

The piece is entertained and showy, being provided with a personages' enormous share-out, excellent values of production and the iron determination not to say ABSOLUTELY ANYTHING.

With this target in mind, Coca-Cola Zero is successful on having established an ambiguous copy in a stage "cool" and showily which compensates for not having any idea of as establishing a value for the product which is not based on his image.

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World day of the Publicity: Reasons to celebrate?

The world day of the publicity is a reflection day about the contributions of the advertizing industry and also of analyzing that it can do this one to get better herself.

It is necessary to point out that not in all the countries of the world it is accepted on December 4 as date for this day and the absence of one unified consensus reduces his something of credibility to the event. Nevertheless it generates enough attention as to deserve some important questions about which it has been right and that not.

The advertizing world has suffered important losses this year with the fall of investments provoked by the economic crisis. Also it has found new ways of giving impulse to campaigns across Internet with the viral marketing and other types of BTL.

(I resided …)

Brahma discovers that the men like music

These commercials of beer Brahma amuse themselves demythologizing the musician “for women” demonstrating how many other men than they admit it her have danced in some moment.

The pieces are entertained but they lack a solid copy, choosing for something extremely open and abstract as it it is “a Good vibe“. The result is undoubtedly a cash but perhaps he might benefit from a clearer message instead of limiting itself to giving something something entertained to the spectator.

Nevertheless the climate of holiday, diversion and friendship turns out to be clear enough as so that these values are associated with the mark, which aims at a masculine and feminine target at the same time.

(I resided …)

PETA has angel

The Christmas campaign of the organization for the animal rights PETA, caused controversy between certain catholic associations, for his representation of an angel of an "improper" and "insulting" considered way for his faith.

The pieces led by the actress / model / what is that it makes her appear in the press Joanna Krupa have an erotic touch but they receive the attention of the spectator and cause good remembrance. The copy is slightly simple and perhaps it might have received more work but the mission is fulfilled and I hope that many godforsaken animals should find a new hearth this Christmas.

A very practical solution has occurred to me to this quandary. Find a real angel to base his designs and declare the official appearance of the angel this. All other will have to call otherwise. While they do not find any good, the imagination will remain in the power.

(I resided …)

Peugeot opens the doors

This French Peugeot commercial tries to surprise the spectator with a surprising change of driver.

The piece is creative and surprising, without bordering on the delirious thing or the excessively artistic thing. The copy “The best seat is always that of the driver” it offers a symbolic explanation although it does not complete to everything what has happened to the protagonist.

Finally the feminine genre takes the victory with his astuteness and closes noisily the piece. I must praise also the values of production, the music that they get together very well with the creative concept.

(I resided …)

Cadbury does not discover anything new under the Sun

I have rescued this commercial of Cadbury of 1969 to analyze as the critics of the publicity for his use of erotic images are neither new at all nor particularly original.

The piece is ancient but his message is clear and easy to interpret. If this commercial managed to go out to the air in 1969, I believe that it does not remain already too much that about saying about “the old times” in which “the morality and the decency” were prevailing and the dinosaurs and the human beings were sharing parking places.

Personally I believe that the resource of the sexual metaphor is very coarse and shows a chronic ideas lack. Nevertheless it keeps on using like lifebelt and has been a part of the campaigns of many marks of big international prestige. The fact is that in spite of being slightly creative, the sex always attracts attention.

(I resided …)

Gasol sings to the rhythm of Sing Star

This commercial of Sing Star Karaoke is counted with the participation of the famous basquetbolista by Paul Gasol, who demonstrates that in spite of not being a big singing, equal one it can amuse itself doing it.

The piece has a touch deliberately home-made and chance that thinks about how to represent the experience of the players meeting in his hearths friends and improvising unexpected musical groups. The presence of a celebrity, which acts with normality and without doing any boasting of his talents is a crafty way of capitalizing his reputation at the same time that one supports it like an accessible figure.

An excellent commercial for Sing Star, which has been consolidated like a more accessible and economic option to Rockstar, reaching big popularity in Europe and South America.

(I resided …)

Sprite becomes fresh

The new Sprite campaign is based on an extremely ambiguous concept, which can fit in any situation and has a clearly humorous tone.

The commercials have a varied content, with the copy “let's Be still Fresh” closing each of them. The esthetics are modern but not inaccessible and one points to try to generate identification with the public, be already for the situations or the protagonists.

What means the copy? Quite and nothing. It is a phrase that defines the concept for the spectator but it does it in a way so open that it allows each one to find your own interpretation. That's why the piece triumphs, in spite of not be pronouncing clearly about which it is the benefit that Sprite offers.

(I resided …)

Axe does not need wings

This Axe commercial for his new deodorant Axe Seco Sensitive that does not irritate the armpits, is a memorable homage to Top Gun and a jewel of the surrealism.

The piece capitalizes well the nostalgia of the eighties, which is in his iciest moment. Nevertheless this commercial does not resort to the usual strategies of Axe of doing the irresistible user for all the women but it points at something more entertaining and unpredictable.

The result is marvelous, since there get together very good values of production, an excellent song (seemingly created for the commercial) and moment so entertained like unexpected that help to receive the attention of the spectator.

(I resided …)

Pepsi Max is for men

This commercial of Pepsi Max was destined for the Superbowl 2009 but it never gone so far as to be expressed. It is all forms interesting to see as Pepsi treats of posicionar the mark, aiming at the masculine target.

The commercial is violent but entertaining and it illustrates very well his point on having showed progressively more brutal and unpredictable situations. It is clear that it does not think about how to be taken seriously, but simultaneously this is his target, trying to speak to the masculine public who sees the Pepsi Light like something feminine and slightly manly.

The result is a risky and interesting piece, with good ideas and a creative concept that might be the base of a good campaign (assuming that some day achieves to go out to the air).

(I resided …)

This duel Heineken

Heineken continues with his biting reflections about the value that the beer has for the men, without importing his races, origins or occupations.

This commercial makes a show of the thin humorous smell of Heineken, which keeps on aiming at his target, without worrying about being politically correct and breaking with many of the strategies of his competitors who use the sex or the violence as principal hardware.

I hope that Heineken should keep on taking so many ideas as desire of selling beer since his commercials rarely disappoint (Except when they allude to movies). Drink that's why.

(I resided …)

16 reasons to stop smoking

The campaigns against the tobacco consumption are generally to the avant-garde of the ingenuity and the skill to impress the spectators.

This collection of posters and campaigns of public route are alone the top of the iceberg in the world efforts to lower the smokers' quantity and concientizar about the effects that the tobacco consumption has on the organism.

The majority must transmit his message in a moment (that is what the attention of the spectator lasts), forcing to the maximum the creativity to be concise, direct and effective. At the same time the resources that are used must give in this exact point between the subtle thing and the intelligent thing without falling down either in the or morbid thing either in the recitation of medical information.

(I resided …)

Authentic Christmas

With the Christmas period on the verge of landing on us and beginning his meeting of annual torture, I decided to make fun (again) of these obsolete traditions with this brilliant piece that can or not be real.

If it is authentic or talks each other only of a good viral prank little matters for me since it is so endiablamente entertaining that I could not stop laughing while it saw it. After having seen many announcements in American local night television, I give faith that things how are you can come to the air at certain hours and be successful that extremely costly and well produced pieces.

(I resided …)

Sony visits Facebook

In the most recent development of the war of the viral marketing, Sony revealed that the holders of a Playstation 3 will be able to get connected to Facebook across his console.

Yes, the whole world is raised to the train Facebook although almost nobody has idea of that trip will do. The growth of the social network has reached a peak in this year and there is beginning to lose predominance before Twitter, whose microbloggin model seems unstoppable for the time being.

Nevertheless Facebook keeps on being one of the most visited and popular places of the social web. The quandary that nobody still dares to answer is like canalizing the visits of these places in consumption of products and services without losing the "purity" that many of these pages offered as I encourage originally.

(I resided …)

Branca Menta discovers the rhythm of the city

This commercial of Branca Menta points to establish a sensual, unpredictable and sophisticated image for the drink, using exclusively images that one would not associate in spite of drinking alcohol.

The piece is fascinating in his visual execution, thinking about how to hypnotize the spectator with a miscellany of surrealistic images and techno musician to produce something modern, cool and quite showily.

In contrast to many other pieces that only try to impress with meaningless images, this one manages to fuse energy, style and rhythm in an excellent combination that gives to Branca Menta a distinctive image before the eyes of the public.

(I resided …)

Volvo makes use of any opportunity

This Volvo commercial associates to the mark with the irrationally successful saga of fantasy Twilight, which one seems to be the fashionable drug in these days.

The commercial is coarse and direct but it works. Twilight has followers' as mad base as believer and it is possible to sell to them literally any thing if it is linked to the exemption.

Although one would not hope to see a mark as prestigious as Volvo interfering in a phenomenon designed for pre-adolescent boys and his mothers, let's bear in mind that the economic crisis has demolished the market self-propelled doing that the survival takes his place from him to the dignity.

(I resided …)

Schneider tries to be honest

Beer Schneider continues with his attempts of settling like an "authentic" mark extremely wide (term) with the young target although the results keep on being questionable.

The idea is not bad but it has two big problems. It is too long and most of the pleasantries are not graceful. Yes, there are two big problems but not necessary fatal if at least they had edited better the commercial.

It is clear that one is aiming at a young target but I do not believe that the young people is (so) idiots as it they think. The commercial tries to be nice, happy and transgressor but the humor fails and many of the moments feel forced. The reference to brave heart also is pitiful but good, I believe that it is necessary to give them points for trying something different.

(I resided …)

Tampax avoids a shipwreck

This commercial of tampons Tampax finds a humorous draft for a moment complicated for the women and moreover for the men who have the adversity of being present when it happens (my solution: To run up to the Patagonia).

The menstruation is represented metaphorically in an intelligent way and although the men are represented like the incapable some (it is not completely false but it is missing to see because the situation incapacitates us) the boat comes to good port.

Most of the TV/radio commercials of tampons do not mention the topic or try to find some elegant metaphor that does not feel real. In this case the hole of the boat manages to explain the point perfectly and without turning out to be too graphic.

(I resided …)

The publicity knocks down the wall

To 20 years of the fall of the Wall of Berlin, I am allowed to realize a small reflection about this only moment in the history which according to many marked the end of the communist ideology and also of the democracies, which were absorbed by the capitalism and integrated to the free market.

Last 20 years have been strange in his changes but few ones can deny the impact of this moment at the time of defining a world unified by the communications and the progress.

So much Pepsi as AT&T they made use of this moment to throw commercials, which in spite of being very different received well the ambience of celebration of this moment which would mark the end of the eighties. My favorite is of AT&T but Pepsi defends himself well. See them and comment to his taste.

(I resided …)

Coca-Cola reveals the secret Kiss origin

This French commercial of Coca-Cola takes us to the 70 to reveal us like one of the more long-lived groups of rock of all the times I develop the esthetics that threw them to the international reputation.

The piece does a good recreation of the 70, taking care of the details and chooses a good secret origin for the legendary group. The humor, the ingenuity and the music of the group get together to the perfection in a few seconds resulting in a piece that only needs a few words to devote itself understanding.

Coca-Cola and Kiss combined his promotion powers to do of his tour along France the particularly memorable one and this commercial is a good reminder of what can happen when two marks join his forces.

(I resided …)

Days and Nights of Global Warming

The global warming keeps on being a topic of enormous containment between scientists of the whole world, but on having observed the planet, it is undeniable that something is happening.

This ingenious commercial manages to inspire the reflection of an elegant and crafty way, without forcing a message in the spectator but treating that learns to think about a way and with an attitude different.

It is this type of campaigns those that probably turn out to be more effective at the time of concientizar to the public on the need to treat in more responsible form to the world in which we live and to give less importance to the swindler of To The Gore.

(I resided …)

The Vth speaks all the languages

The remake of the legendary series of television, V: Extraterrestrial invasion, it made debut yesterday in the United States with good ratings and accompanied by an interesting advertizing campaign.

The icónica image of V graffito of red was used again to give to symbolize the secret threat of the Visitors and also to show how his influence spreads all over the world.

The genius of the cartels lies in his incorporation of the Vth in typical phrases of the countries that they represent, showing how the visitors have come all over the balloon and are ready to remain (let's want or not it).

(I resided …)

What does your pet when it is alone?

The modern life us demands increasingly and frequently our pets are those who suffer in the time that we do not share with them.

This cartel was commissioned for hundforum, a protective society of animals based on Stockholm who thinks about how to create conscience of the animal suffering opposite to the indifference of the man. Frequently, the animal is sad and depressed for lack of attention although it seems to have everything necessary for a full and healthy existence.

At the same time, the animal can develop conduct disorders and although it does not turn out to be probable that it ends up by doing what the cartel shows, if it will try to attract attention of us to claim to us that we devote ourselves to him. The cartel manages to be interested in us with an unreal image and shockeante, then to transmit his message with the copy: “Do you know that your dog is doing when it is alone at home?“.

(I resided …)

Adidas finds the color Silver

This Adidas commercial for his line Slvr is a search for establishing a mark identity inside Adidas, with values and the only characteristics for the products Slvr.

The piece is fascinating and it is very well conceived from the esthetic point of view. His target is to transmit the sensation that Slvr is agile, sophisticated, modern and unpredictable. Nevertheless he cannot say anything about that and must achieve it with images that they speak to him to the subconscious of the spectator.

It is there where the commercial triumphs and creates a space inside the immense mark Adidas for Slvr, which mother does not leave aside the support and the prestige of his house but at the same time it tries to put distance and to do a proper name to him.

(I resided …)

The Beatles Rock Band opens the street

This commercial of The Beatles: Rock Band shows how a game that it exploits the legacy of the biggest band of all the times, has managed to be accepted like an authentic and entertaining exploration of the spirit of the group.

The piece is a victory of the ingenuity, not only creatively but also logistically since it uses an almost perfect combination of special effects to recreate a moment icónico in the history of the music.

The result is a conceptual piece but it sufficiently clear like so that the spectators understand the opportunity that the game offers them of "interpreting" (Band as real music did not consider any of the rock instruments) some of the songs most known of all the times.

(I resided …)

Viralidad Incarnation?

The movie Incarnation, I release not long ago this new viral place, where under the pretext of a program of recruiting there is offered us the possibility of exploring the fictitious universe created by James Cameron.

These tactics have been already used by other movies previously but in case of Incarnation there exists a problem of contents that has not been handled appropriately. The movie in itself does not need too many publicity since his extraordinarily long period of development and his supposedly innovative special effects will do of the movie one of most commented of last years.

(I resided …)

The Club of the Dead Celebrities: Today Chris Farley

That one this dead person does not mean that it could not work, and the publicity is expert at using the deceased celebrities to promote products of all kinds and nature (not, they need a table ouija not even an exorcist for that).

In case of today (there is for years and years) we have to the entertaining one (and regrettably deceased) Chris Farley who with the help of good skills of edition, a double and his co-protagonist and friendly David Spade (through whom yes continues I live to receive the check for his participation) Tommy Boy recreates one of the most memorable moments of the movie.

The result they are neither aggressive nor shameless like other examples of the club of the dead celebrities and at least it turns out to be entertaining. DirecTV exhibits very clearly his virtues and advantages opposite to his competitors and there stays enough good stopped in his development of Farley's image.

(I resided …)

Microsoft stops being the sponsor of Family Guy: Cowardice or business?

News that has been turning for the internetz a few days ago paid my attention and I decided to share it with you and to try to understand because of this situation.

Seth MacFarlane, creator and actor of Family Guy, The Cleveland Show and American Dad, was reckoning to make debut a special alumnus Family Guy Presents: Seth and Alex's Almost Live Comedy Show at which it would be employed along with his companion and friend Alex Borstein. The show was thinking about how to be a way of combining humor along with the virtues of the Windows 7, which has been thrown to the market a few weeks ago and is in full advertizing campaign.

Seemingly representatives of Microsoft read the script of the special one and found pleasantries linked to the holocaust, incest and feminine hygiene. I must say that these subject-matters are risked and controversial and it is reasonable that Microsoft does not want to see such an important product linked to this class of humor (brilliant for me, I bother for many people that he takes quite too seriously).

(I resided …)

Freixenet repeats himself for Christmas

Freixenet, which takes all the Christmases as a tradition to release a dazzling piece at an excellent production level, has confirmed that this year there will limit itself to repeating his commercial of the previous year with the changed date.

The Openads companions were thinking that it is a question of a very united decision with the times of economic crisis through that we live, which big expenses do not deserve in one year in which many lost his works or saw his income decreases dramatically.

Although the mark can or not to have seen his sales decreasing (slightly very logically) abstaining from without creating another commercial for this year goes more for questions of good taste that economic, since although the world investment in publicity has diminished greatly many marks they have tried to be supported to the offensive and not lose area.

(I resided …)

Half a million dollars for a day of Twitter?

Twitter, the microblogging service more famous person of the world, received this week an interesting offer on the part of uSocial, which would imply gaining 5 00.00 dollars for putting a banner for 24 hours.

Probably the offer was alone the initial kick of a series of negotiations between both parts but that has become public (probably a maneuver on the part of uSocial to increase your profile and to press Twitter). Anyway for higher and interesting that it looks like this quantity, it is alone coins compared with the real potential of the mark which is being cultivated carefully and patiently.

Twitter has proved to be reticent to put advertisement until now, trying to be supported in the comb of the wave of the social web during the biggest possible period of time, zooming in your users' quantity at an exceptional level every year. Nevertheless your business model is almost nonexistent and your promises to improve to the point of including marks advertisement in the future too much sound you stroll around as to take them seriously.

(I resided …)

Cleese wants a loan, without delays

This Polish commercial of a bank loan is provided with the performance of ex-Monty Python John Cleese, who demonstrates that the humor still flows strongly for your veins.

The piece is extraordinarily crafty and it makes very good use of the comical talents of the actor on having improvised a false backstage and then to superpose it to the shooting of the TV/radio commercial to create a comedy that recreates very well a documentary created almost by accident.

The virtues of the loan are demonstrated clearly during the first seconds but also they are specified clearly in the end turning out to be like that in a piece that he manages to inform and entrentener thanks to an excellent execution of a marvelous creative concept.

(I resided …)

Is Superman Russian?

This Russian Actimel commercial is so strange as entertaining although we could understand not even only one word of what they say (the one that Russian should know, translate).

Sincerely I do not know the sensibilities of the Russian people but I believe that they are a little more evolved as to accept this awful creative concept that can only turn out interesting like a parody (that I wait it has been the initial target of the creative ones)

Nevertheless it is always interesting to view advertisement of other parts of the world, where the requirements and the budgets are minor and Superman can end converted into a street vendor and artistic skater (the economic crisis can have forced it to find other sources of income).

(I resided …)

Do you fulfill years one Tuesday? Congratulations!

The beer Pilsen continues with your campaign of re-meaning a days of between week like a good day to meet to take something with the friends, since “Mondays, Tuesday and Wednesdays also are days” and it is always a good day to celebrate. In this occasion they go a little further on, with a new campaign that soon will be thrown in television.

The slogan? To defend to every Tuesday like a worthy day to fulfill years. The fact is that, we are sincere, nobody wants that your birthday falls down one Tuesday: it is the worst day, since nobody walks of many desire to exit. For this motive Pilsen he invites us to extract the prejudices to us of above and exit to celebrate …: even if it is a Tuesday!

And we bring to you the advertisement before it is thrown to the air. The commercial next:

(I resided …)

Denny's receives an offer that it cannot reject

This commercial of Denny's is provided with the participation of actor Tony Sirico, thrown to the reputation for your role of Paulie Walnuts in The Sopranos.

The commercial uses well the reputation of the alter criminal Sirico ego to make fun of the breakfasts offered by the competition and with an ingenious words game to attack the quality of a mediocre product.

The result is a very well thought-out and run piece, in which Sirico gains himself every cent of your cachet for giving to the public something who is already accustomed but in a completely different environment and context.

(I resided …)

Lacoste offers a challenge

This LACOSTE commercial for your fragrance for men Challenge tries to do of the slightly evasive and seemingly unattainable product except for those ready to accept the challenge that he proposes to them.

Led by actor Hayden Christensen, the piece has an interesting creative concept that is much a run evil resulting in an excessively abstract piece. This one seems the problem of 99 % of the campaigns of perfumes and colonies which wait that to represent a situation extraordinarily cool or elegant should be sufficient as to convince the spectators.

The concept of the challenge might have been developed in a much more creative way, without spreading too much nor lose anything of the cool that LACOSTE thinks about how to give to the product, but in the end alone we remain with another showy foolery.

(I resided …)

Fuji takes the first photo

We surprise this Japanese Fuji commercial with a flash and it shows how the children are prepared every time better to this world.

The piece is ancient since the traditional movie goes of output opposite to the unstoppable advance of the digital cameras with your too realistic images and your flashes worthy of European paparazzi.

The concept is rapid, an understandable instántaneamente and it introduces a novel draft to a situation in ordinary appearance. The piece shows like that a touch of universal genius and humor, slightly sufficiently little common in the brave world of the Japanese advertisement.

(I resided …)

The Beckinsale bubbles

This old commercial of Diet Coke led by Kate Beckinsale falls down again in the devouring concepts pitfall and allows to crawl for the reputation of the actress.

The piece exuda sensuality for presence of the actress but your creative concept is almost void, trying to represent a classic masculine reaction to the presence of the femme fatale personified by Beckinsale. Nevertheless they obtain only a showy piece, of clear effectiveness but that does not strain for being more than a platform to exhibit the beautiful actress along with the product.

(I resided …)

The growth of the ignorance

This commercial of the foundation neozelandesa of struggle against the breast cancer viewed in metamike is a part of a campaign of campaign to raise public awareness about the importance of examinations being realized períodicos to detect and to process early the breast cancer.

The piece has a realistic and almost documentary tone, recreating a typical morning for a common and current family that simply ignores a problem that only keeps on growing. The concept of the piece also was used in a campaign BTL in the streets of New Zealand where a plastic tumor was growing as they were spending the hours.

The message of the commercial for his part cannot be clearer, the early detection of the breast cancer guarantees 85 % of
possibilities of survival. The only excuse the examinations are not realized, is an ignorance.

(I resided …)

H2oh! it chooses the family

This commercial of the drink H20H! it is an entertaining satire of the family centred on the values of image, evading skillfully the practical benefits of the product.

The piece tries to do that the values of authenticity collaborate with the mark (that is an authenticity gives for a debate of several years) processing this way of that H2oh! it is viewed like something that promotes accepting the good thing with the bad thing (at least that seemed to me).

Nevertheless the strong point of the piece is the pleasantry, which kept woman manages to support to the hearing and generate remembrance then to connect it with the copy and the mark. The frame of the disfunctional family turns out to be realistic enough as to be believable and the final product is significantly a cash (and entertained).

(I resided …)

Ralph Lauren is wrong of size

Almost it seems impossible to find one week in which a new photoshop scandal affects to a mark of international prestige.

This time is processed as Ralph Lauren who has been caught by the hands in the photoshop, giving one of your models a waist anatómicamente impossible. To view the comparison in detail, they observe the photos after the hop. In one of them we can see the model Filippa Hamilton during a parade showing an extremely agreeable and harmonious figure.

Of another side we can see slimmed Filippa artificalmente to the point of the anorexia with a waist smaller than your head creating a horrifying image. Nevertheless in this occasion the blogósfera has shouted high place, achieving world attention to this event and forcing Ralph Lauren to express a public excuse. I hope that these attacks should continue until the infamous size zero should be deleted of the face of the Earth and a realism portrait should return to the ideals of beauty of the high fashion.

(I resided …)

Skittles has problems in the roof

This commercial of the caramels Skittles falls down in the surrealism to give him to the mark an exotic, unpredictable image and cool.

The piece has to give force to the copy “Touch the Rainbow, Feel the Rainbow” (Touches the rainbow, feels the rainbow). This task is not easy since they are fighting with anything so ambiguous that any thing might serve, but at the same time it must be reflected positively in the mark and leave space to future pieces.

The result in this case is very positive since it manages to create an independent commercial but that has the aptitude to be coordinated by others to create values of image that distinguish Skittles of your competitors by means of the absurd humor.

(I resided …)

Overdose of Photoshop for Campari

Olga Kurylenko, the most recent girl Bond, was chosen like the new Campari face. Nevertheless the whole grace and not even beauty of the actress were capable of avoiding the fiasco of the campaign that suffocates in a sea of unnecessary photoshop.

It is monstrous to view Kurylenko as an extraterrestrial being whose skin seems done of plastic and who lacks facial features in several of the images. This is the font of situation for that amateur would expect from some campaign, but a mark with the international Campari prestige cannot be allowed to convert your spokesman into another case of the syndrome of photoshop. Say what they should say, yes the bad advertisement exists.

(I resided …)

More entertaining than your last movies

To do some rapid money, actor Ben Stiller (between whom they will recognize in Madman for Mary, Zoolander, etc) he decided to take part in this commercial of a Japanese drink called Chu Hi.

The piece turns out to be so delirious as it might be waited and at the same time it entertains much more than any of the last movies than Stiller, which in spite of keeping on invoicing already it does not entertain as earlier.

As additional detail is necessary to mention that Stiller did this commercial before Youtube existed and that the internetz had evolved in something that does impossibly to conceal what the hollywood stars do when they walk cash fellings.

(I resided …)

Mountain Dew teaches speed

This commercial of the refreshing drink Mountain Dew merges the exoticism of the east with unexpected humor to produce a successful combination although a little longer than the due thing.

The piece has a good level of production and a classic sequence of present training in 99 % of the North American movies of martial arts.

At the same time the progression of the training might have been cut away a little since the excellent conclusion is late too much come and loses something of impact. Of all forms Do the Dew it is imposed like a copy cool, risky and unpredictable.

(I resided …)

BMW continues a different path

The successful series of short of BMW dirgidos for several directors of the whole world, not only it was acclaimed inside the world of the movies and the advertisement, but also it inspired several producers to give them your own touch and to convert them into something different to what was conceived originally.

Stanley NG, a skillful editor, chose a thread of recently deceased Mercedes Sosa (who replaces the same present in the piece original but sung by another artist) to convert the piece into something much more lyric and poetical but that still preserves your commercial properties after there show the model Z-3 and your series 3 in a sexy and agile light.

Is here another example of as the advertisement and the art are not mutually exclusive but they complement each other and inspire mutually.

(I resided …)

Pilsen gives him energy to the whole week

This commercial of Beer Pilsen that will be thrown officially next Monday (so they can view it without having to hope that it should exit in television) processes of finding the entertained to every day of the week.

The concept is interesting for having a solid real base, of which it breaks with humor to try to do of Pilsen something that him of vitality to the characteristic slow days that they initialize the week.

The piece is crafty on having played with a brief but clear printout of every day and then having offered Pilsen as an alternative to this slow climate and of boredom. The result is solid and it supports the values of diversion, friendship and happiness that the mark has exploiting successfully years ago. The onlookers can visit the channel of youtube created especially for this campaign of Pilsen, also they can view the commercial after the hop.

(I resided …)

A happy end for a drunkenness?

This commercial is part of a campaign against the alcohol abuse and is in this font of pieces where the creativity finds the perfect excuse to give free rein to ideas that often would not be accepted by a product with commercial purpose.

The piece points at the realism and achieves a notable verisimilitude until he decides to give a draft of 180 grades and to take us to a surrealistic and confused situation. It is there where the copy “The alcohol abuse never has a happy end” it gains a very clear meaning.

A very interesting concept that I hope that it should lead more of one to reflecting although it is briefly if it is necessary to drink so much whenever it leaves to be danced, to be walked, meetings, social events, etc.

(I resided …)