This commercial of the caramels Skittles falls down in the surrealism to give him to the mark an exotic, unpredictable image and cool.
The piece has to give force to the copy “Touch the Rainbow, Feel the Rainbow” (Touches the rainbow, feels the rainbow). This task is not easy since they are fighting with anything so ambiguous that any thing might serve, but at the same time it must be reflected positively in the mark and leave space to future pieces.
The result in this case is very positive since it manages to create an independent commercial but that has the aptitude to be coordinated by others to create values of image that distinguish Skittles of your competitors by means of the absurd humor.
(I resided …)
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