The words remain Armani

This new Armani commercial for his line of feminine linen there is provided with the participation of much mediática Megan Fox who in this case demonstrates that it can be elegant and sexy at the same time.

The piece is perfect in his deceitful simplicity, condensing in a few seconds a sensual, mysterious and seductive image with a music strangely suitable that establishes an extremely elegant visual rhythm.

The minimalism of the words does that the message of the commercial is even more wide and ambiguous, allowing to the public to contemplate the beauty of the actress and also to create your own meaning which probably will redound to major mark remembrance for Armani.

(I resided …)

Renault faces England and France

This Renault commercial for the new Clio model is a crafty mockery to the ancestral rivalry between England and France.

Both countries are represented by a protagonist who looks for symbolic examples of the historical exploits of his respective nations. The competancia does not happen of being a prank but it waves enough nationalism as to have emotional impact.

The final score is extremely effective and crafty with a humor touch and very much style, every ambientado with the music of legendary Nina Simone.

(I resided …)

Axe has a double speech

This Axe commercial has two very interesting peculiarities. The first one is his duration, since with almost 3 minutes the norm of the industry exceeds greatly that always this in the stripe 30-60 seg.

The second one is his subject-matter, which led it to being prohibited in several countries. The piece presents a crafty argument in favor of the shower kit axe and although it does not mention straight anything not vaguely controversial, the double entendre of many of the comments proved to be too much for the small minds of the censors.

Nevertheless the result is impeccable and it supports the Axe line of pushing the provocation format increasingly, staying faithful to his image and values of mark.

(I resided …)

Hugo Boss finds a Face and a Song

This commercial of Hugo Boss for his fragrance Orange, combines the delight of Sienna Miller with an excellent cover version of Drive My Car de los Beatles, to produce a simple, agile and very fresh piece.

Miller not long ago but it manages to do that everything works and the letter of the Beatles combined with the music of Hotrats does that Orange sets on himself like a frangancia, sexy, juvenile and full of energy.

In contrast to other too solemn or delirious commercials which are the majority in the world of the fragrances, this piece surprises for his austerity, energy and charisma. Hugo Boss bets because less it is more and in this case it triumphs spectacularly.

(I resided …)

Motorola raises the tension

This Motorola commercial was released in the Super Bowl of this year and it is provided with the participation of the sexual symbol of the moment, Megan Fox.

The piece enunciates briefly the virtues of the service then to happen to an unpredictable and humorous contexo that is for what one expects from an announcement released in this moment.

Nevertheless the participation of this well well used Fox since the "actress" manages to entertain with his presence, which serves to attract the attention of the spectators and to achieve mark remembrance.

(I resided …)

Surprises in the Super Bowl

The Super Bowl of this year had a pair of surprises but the one that more attracted attention it was this simple and discreet commercial that filmed in the most absolute secret I leave of mouth opened for the whole United States.

His protagonists are 3 of the most famous television personalities of the country, Jay Leno, Oprah Winfrey and David Letterman. That Log and Letterman had informed of a row extremely publicized due to the dismissal of Conan O'Brien, who had replaced to Log in Tonight Show when this one went to lead its own show, only to be dismissed when the Log show did not work.

Letterman was of O'Brien's side all the time but nevertheless it was allowed to take part of this ingenious and brief commercial that makes fun of this rivalry and that shows that even the most staunch enemies can leave his differences when there is enough money of for way (and I make sure them that in this commercial it was).

(I resided …)

The Japanese singing of Jack Bauer

This Japanese commercial of the successful series of television 24, him to rough and combative Jack Bauer a voice to that few ones had listened earlier.

The piece is a collage of scenes of action for that one would wait they were accompanied by a voice in off. Nevertheless the narrator goes for a way different from the one that we are accustomed on having personified the famous intelligence agent and to turn it into a singer of karaoke.

The result is so brave as entertaining and thanks to the subtitles in English they can know exactly that it is sung. The melody is so brave in what he says how in his sound and the result it is something that could only come from the Japan and that leaves us laughing on having showed once again that in the ground of the nascent sun EVERYTHING IS POSSIBLE.

(I resided …)

Sling finds his voice

This Sling commercial is provided with the participation of the legendary British actor Anthony Hopkins who decides to do an extra money to himself out of the movies.

The piece is extremely short but interesting in his representation of the mark. The ideas that the Japanese have of the reality simply do not coincide with those of the rest of the world but that does not prevent them from trying it.

The result is not for anything unpleasantly but it might have used a few additional seconds. Probably the difference in the Hopkins cache had not been so much. Of everything you form a piece not contemptible at all although I had liked hearing Hopkins speaking a little in Japanese.

(I resided …)

Lifestyle not only thinks about the pleasure

This commercial of condoms Lifestyle for his line Xtra Pleasure is an interesting meditation about which factors one must consider at the time of choosing an apartment.

The piece cannot turn out to be particularly sexy to the beginning and then it takes a somewhat strange draft until finally everything has sense. It keeps hooked on the spectator, confuses it and surprises it until finally it gives him to the whole piece a meaning of life and closes it in a magisterial draft.

At the same time the mark remains well recorded in the mind of the spectators, linking in a somewhat tenuous way to the commercial but achieving a functional, practical and realistic image at the same time. This cannot look like the ideal thing for a condoms mark but the realism generates a closeness sensation in the public who probably sits down more identified with this that with a situation as sexy as improbable.

(I resided …)

Guiness opens the Area 22

This commercial of Beer Guiness that I have seen in Openads takes us to an extremely special training camp for some of the players of rugby more famous persons of Ireland.

The commercial is surprising, it relies on with excellent values of production and has a very good concept endorsing it. The result is solid, entertaining and almost it passes for original (the truly original thing has never existed so it is an important achievement).

Guiness keeps on being consolidated between his target with an excellent combination of reputation, energy and style, him giving to the spectators something really special and demonstrating that he likes doing the things to the big thing but without losing the substance.

(I resided …)