This Axe commercial has two very interesting peculiarities. The first one is his duration, since with almost 3 minutes the norm of the industry exceeds greatly that always this in the stripe 30-60 seg.
The second one is his subject-matter, which led it to being prohibited in several countries. The piece presents a crafty argument in favor of the shower kit axe and although it does not mention straight anything not vaguely controversial, the double entendre of many of the comments proved to be too much for the small minds of the censors.
Nevertheless the result is impeccable and it supports the Axe line of pushing the provocation format increasingly, staying faithful to his image and values of mark.
(I resided …)
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