Channel + wants to teach us to believe

This Channel commercial + is the most brilliant piece that I have seen in several years and undoubtedly it demonstrates how the creativity is still alive and wriggling in spite of the numerous reports of his death.

The commercial manages to narrate a visual history and conceptualmente fascinating that kennel any minute now happening from situations and complex stages to others even more difficult of handling appropriately in camera, without losing never the control of the piece.

The result comes partly from the important investment of budget that thinks about how to give him to the commercial a quality similar to that of the North American mammoth productions at the same time that it leans back on a brilliant and simple idea at the same time.

(I resided …)

Wii Fit Plus finds the ideal tone

This commercial of the game Wii Fit Bonus makes good use of the reputation of his protagonists (Maribel Verdú and Luis Merlo) to demonstrate how the console Wii is much more than a video games platform.

The piece is clear, simple and direct. He explains to the perfection the virtues of the product and introduces well his those that might not be interested in the Wii like a video games console but yes like an interactive exercises program with an extremely agreeable interface.

In the end, the Wii sets on itself like the most popular console of this age, both for his simplicity and easy handling and for his wide scale of services for persons of all the ages and tastes.

(I resided …)

Movistar surfea the viral wave

This ingenious Movistar commercial found an unexpected reception on the part of the public to the awakening his curiosity about the topic músical that accompanies the images.

Sung by the French Giselle Lau, the company received all kinds of orders to announce the origin of the topic, achieving this way in two weeks that a simple television commercial was generating an impressive mouth quantity to viral mouth in the network.

Crafty, Movistar answered offering the topic free for all those that wanted to unload it (they can do it here) insuring itself very good will on the part of the community online. Nevertheless this type of phenomena is so strange as unpredictable and the viral marketing will keep on being something complicated that will give many headaches before controlling itself completely.

(I resided …)

Beer Stampede includes bottle opener

This commercial of beer Stampede does not stand out for his delicacy but neither he claims much any more that to impress and to entertain with double entendre images.

The piece is sexy, direct and she does not try to achieve much any more that to attract the attention of the spectator but it is allowed to include a small surprise that closes very well the idea and gives to the slightly memorable piece to last more than one pair of seconds in the mind of the masculine target.

(I resided …)

Passengers of the publicity

The publicity in buses has been gaining big importance in the last years, going so far as to turn into an essential element of many campaigns.

Although most of these campaigns are very difficult to measure in impact terms, it is undeniable that to integrate the message to a way of transport used every day by thousands of persons provides a very economic and effective possibility of being announced.

At the same time the creativity is also a fundamental factor for the success of these campaigns and that's why I have brought to them a small collection so that they see as the images can adapt themselves better than they were imagining to the structure where they must be exposed.

(I resided …)

Tag Heuer does a career against the time

This commercial of the Swiss mark of clocks Tag Heuer Monaco decides to celebrate 40 anniversary of the line offering us a legendary duel between two of the most famous brokers of his respective epochs.

Thanks to the modern technology it is possible to take scenes of the famous movie Him Mans directed and led by big Steve McQueen and to give them the possibility of working in a modern context (with the help of a little of dubbing).

The champion of formula 1, Lewis Hamilton is not a good actor but nevertheless it manages to defeat McQueen in an intense and brutal career that symbolizes the advance of the mark, which has kept on evolving to create the only top quality product. In contrast to other actors' resurecciones with commercial ends, this one manages to support the extract of McQueen like a lover of the speed, the risk and the incredible cars the one who supports the style and the dignity, without importing if it wins or lose.

(I resided …)

Juicy Fruit has flavor to the 80

These commercials of the eighties of Juicy Fruit of Wrigley's remember us as the publicity has evolved in the last decades, perhaps in a much more unpredictable and complicated way of what nobody dared to predict.

These pieces probably would not be acceptable in this age since they are too innocent and optimistic in his perception of the mark and of as it will be accepted by the spectators. Nevertheless two commercials remain like extremely memorable milestones in the Wrigley's history but also like reminders of which the public has begun looking at other latitudes and the same trick will not accept two times.

(I resided …)

Chrome looks for a different angle

This commercial of Google for his navigator Chrome is a visual marvel that it entertains, fascinates and achieves that the functionalities of the product join to the piece of an organic and simple way.

The piece points to move away from the effects for computer that does long time they have stopped impressing the public, to try to make them feel like children again with a wonderful exhibition of talents.

The result works, managing to support the attention of the spectator during almost 5 minutes that the piece lasts (something for nothing contemptible in these times) and achieving that these marvel before the craft and dedication of Chrome to try to announce his virtues.

(I resided …)

The nature loves BCC

This commercial of the mark of domestic appliance BCC shows how to help to the nature can bring unexpected thanks.

The apparent mark his commitment does not take in a too solemn way with the environment across his agreement with the international fund for the wild life (WWF for his initials in English) although in fact he is avoiding a clear message in a way that I did not turn out to be tedious.

The result is not also a commercial replete with humor, in which BCC neither loses leading role the human nature nor does it.

(I resided …)

Hershey understands the Christmas

The chocolate mark Hershey thinks about how to celebrate the Christmas without falling down either in the typical clichés or excesses of sentimentalisto and although it seems strange achieves it.

The piece is simple, elegant and she tries to say the least possible thing pointing that the product itself should be the protagonist. In contrast to other products that prefer to resort to more spectacular and obvious deployments, Hershey values the delicacy and points at something simpler.

The result is a very welcome change for the spectators that after a Christmas piece after other one replete with exaggerations and false moments, will value something that seems to be much more honest, direct and clear.

(I resided …)

Coca-Cola Zero has magic

Coca-Cola Zero constructs quite this commercial about the copy “It Is Possible” without saying clearly at all never but triumphing for excess of color and special effects.

The piece is entertained and showy, being provided with a personages' enormous share-out, excellent values of production and the iron determination not to say ABSOLUTELY ANYTHING.

With this target in mind, Coca-Cola Zero is successful on having established an ambiguous copy in a stage "cool" and showily which compensates for not having any idea of as establishing a value for the product which is not based on his image.

(I resided …)

World day of the Publicity: Reasons to celebrate?

The world day of the publicity is a reflection day about the contributions of the advertizing industry and also of analyzing that it can do this one to get better herself.

It is necessary to point out that not in all the countries of the world it is accepted on December 4 as date for this day and the absence of one unified consensus reduces his something of credibility to the event. Nevertheless it generates enough attention as to deserve some important questions about which it has been right and that not.

The advertizing world has suffered important losses this year with the fall of investments provoked by the economic crisis. Also it has found new ways of giving impulse to campaigns across Internet with the viral marketing and other types of BTL.

(I resided …)

Brahma discovers that the men like music

These commercials of beer Brahma amuse themselves demythologizing the musician “for women” demonstrating how many other men than they admit it her have danced in some moment.

The pieces are entertained but they lack a solid copy, choosing for something extremely open and abstract as it it is “a Good vibe“. The result is undoubtedly a cash but perhaps he might benefit from a clearer message instead of limiting itself to giving something something entertained to the spectator.

Nevertheless the climate of holiday, diversion and friendship turns out to be clear enough as so that these values are associated with the mark, which aims at a masculine and feminine target at the same time.

(I resided …)

PETA has angel

The Christmas campaign of the organization for the animal rights PETA, caused controversy between certain catholic associations, for his representation of an angel of an "improper" and "insulting" considered way for his faith.

The pieces led by the actress / model / what is that it makes her appear in the press Joanna Krupa have an erotic touch but they receive the attention of the spectator and cause good remembrance. The copy is slightly simple and perhaps it might have received more work but the mission is fulfilled and I hope that many godforsaken animals should find a new hearth this Christmas.

A very practical solution has occurred to me to this quandary. Find a real angel to base his designs and declare the official appearance of the angel this. All other will have to call otherwise. While they do not find any good, the imagination will remain in the power.

(I resided …)