Wednesday, December 9, 2009

Hershey understands the Christmas

The chocolate mark Hershey thinks about how to celebrate the Christmas without falling down either in the typical clichés or excesses of sentimentalisto and although it seems strange achieves it.

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The piece is simple, elegant and she tries to say the least possible thing pointing that the product itself should be the protagonist. In contrast to other products that prefer to resort to more spectacular and obvious deployments, Hershey values the delicacy and points at something simpler.

The result is a very welcome change for the spectators that after a Christmas piece after other one replete with exaggerations and false moments, will value something that seems to be much more honest, direct and clear.

(I resided …)

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