The world day of the publicity is a reflection day about the contributions of the advertizing industry and also of analyzing that it can do this one to get better herself.
It is necessary to point out that not in all the countries of the world it is accepted on December 4 as date for this day and the absence of one unified consensus reduces his something of credibility to the event. Nevertheless it generates enough attention as to deserve some important questions about which it has been right and that not.
The advertizing world has suffered important losses this year with the fall of investments provoked by the economic crisis. Also it has found new ways of giving impulse to campaigns across Internet with the viral marketing and other types of BTL.
(I resided …)
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