Monday, December 14, 2009

Tag Heuer does a career against the time

This commercial of the Swiss mark of clocks Tag Heuer Monaco decides to celebrate 40 anniversary of the line offering us a legendary duel between two of the most famous brokers of his respective epochs.

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Thanks to the modern technology it is possible to take scenes of the famous movie Him Mans directed and led by big Steve McQueen and to give them the possibility of working in a modern context (with the help of a little of dubbing).

The champion of formula 1, Lewis Hamilton is not a good actor but nevertheless it manages to defeat McQueen in an intense and brutal career that symbolizes the advance of the mark, which has kept on evolving to create the only top quality product. In contrast to other actors' resurecciones with commercial ends, this one manages to support the extract of McQueen like a lover of the speed, the risk and the incredible cars the one who supports the style and the dignity, without importing if it wins or lose.

(I resided …)

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