Banana Boat does not protect only of the Sun

This commercial of Banana Boat combines ingenuity and mischievousness to show how being exhibited too much to the sun without the suitable protection can bring consencuencias that go beyond the awaited ones.

The commercial is deliberately confused at first and then it continues a way that one would not associate straight with a mark of solar protectors but finally his message clarifies everything briefly. The clarification seems unnecessary but for the not turned ones in English I translate them “The exhibition to the sun can bring consequences more serious than you imagine. Take care of the Sun”

(I resided …)

Pepsi takes us to his backstage

This commercial of Pepsi, led by the soccer player Fernando Torres, is a brilliant satire to the ridiculous commercials of exaggerated budget with which some marks try to attract attention on the spectators whom the apathy threatens to turn into gelatine of lemon and/or grape.

The piece combines a backstage in English with values of production of series B and pretensions hollywoodenses to achieve such an entertaining, ludicrous and beyond the common commercial that impresses and entertains in a way that he was not waiting for me. Pepsi excels himself again making fun of his past and future excesses with this small jewel that contains many parties references to what it happens behind drop cloths in the world of the publicity.

(I resided …)

Axe discovers the Twist

This Axe commercial for his fragrance Twist is an interesting change of the creative concept of irresistible seduction that was coming being used years ago with very good results. Nevertheless the mark decides not to fall down in the stagnation and changes the concept to give him a more humorous and less obvious touch in the sexual aspect.

The piece surprises, entertains and gives a sensation of improvising with humor and style to give to all the men the makeover that they would wish in the moment that more they need. The attitude change with the moment of the day also is a crafty reference to as the night it does that many extract his best finery in sights of attracting the attention of the opposite sex.

(I resided …)

Evolution and permanence of the Logos

The logotype of a mark is an essential part of his identity, although many of them began of a way merely utilitarian and functional to differ from his competitors.

The evolution of the logos of some of the most prominent marks of the world is an example of as the worry for transmitting a specific image if the same, it has led to these marks it is to concentrate in creating a logo loaded with details, both explicit and implicit. I invite them to observe the gallery after the jump and see as and when some of the most famous images from all the times came to the world.

(I resided …)

Stairs, mechanical and advertizing

The escalators not only are a way of not tiring the legs at the time of covering the distance between an apartment and other, but also they offer an interesting creative opportunity of that many people have been able to make use.

This collection demonstrates how even something of purpose purely functional can be turned into a message as ingenious as unforeseen, that can dazzle the public in the least thought-out form.

Another tribute to the tireless creativity of many, which think about how to find new ways of communicating with the consumers in a way that I turned out to be ingenious, entertaining and different.

(I resided …)

Buzz teaches to meet your friends

This entertaining game of Facebook, Buzz: The Friend Quizz, examines information of your "friends" and rises different questions to you on them trying that you demonstrate that they are not there alone to increase your number of contacts.

The application is so entertained as ironic since it generates good questions about the quantity of virtual friends that is had without these being more than a symbolic Status representation for many cybernautas. The quandary is raised but each one will have to solve it for himself, meanwhile Buzz turns out to be one of the forms more novel of amusing itself in Facebook although also it generates uncomfortable questions for many.

(I resided …)

Movistar wants that you celebrate

This interesting viral campaign of Movistar thinks about how to assemble users of his Tariff Pluraal and treat that spend it of marvel.

The holiday (they can see the details here) he tries to convince basically persons who possess the tariff Pluraal or who are interested in having it, in meeting and forming groups to compete for 20 holidays that Movistar has prepared. These will fit to the desires of his creators (inside the reasonable thing) and from 75 to 100 persons will assemble.

(I resided …)