Friday, January 22, 2010

Pepsi takes us to his backstage

This commercial of Pepsi, led by the soccer player Fernando Torres, is a brilliant satire to the ridiculous commercials of exaggerated budget with which some marks try to attract attention on the spectators whom the apathy threatens to turn into gelatine of lemon and/or grape.

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The piece combines a backstage in English with values of production of series B and pretensions hollywoodenses to achieve such an entertaining, ludicrous and beyond the common commercial that impresses and entertains in a way that he was not waiting for me. Pepsi excels himself again making fun of his past and future excesses with this small jewel that contains many parties references to what it happens behind drop cloths in the world of the publicity.

(I resided …)

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