The Beatles Rock Band opens the street

This commercial of The Beatles: Rock Band shows how a game that it exploits the legacy of the biggest band of all the times, has managed to be accepted like an authentic and entertaining exploration of the spirit of the group.

The piece is a victory of the ingenuity, not only creatively but also logistically since it uses an almost perfect combination of special effects to recreate a moment icónico in the history of the music.

The result is a conceptual piece but it sufficiently clear like so that the spectators understand the opportunity that the game offers them of "interpreting" (Band as real music did not consider any of the rock instruments) some of the songs most known of all the times.

(I resided …)

Viralidad Incarnation?

The movie Incarnation, I release not long ago this new viral place, where under the pretext of a program of recruiting there is offered us the possibility of exploring the fictitious universe created by James Cameron.

These tactics have been already used by other movies previously but in case of Incarnation there exists a problem of contents that has not been handled appropriately. The movie in itself does not need too many publicity since his extraordinarily long period of development and his supposedly innovative special effects will do of the movie one of most commented of last years.

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The Club of the Dead Celebrities: Today Chris Farley

That one this dead person does not mean that it could not work, and the publicity is expert at using the deceased celebrities to promote products of all kinds and nature (not, they need a table ouija not even an exorcist for that).

In case of today (there is for years and years) we have to the entertaining one (and regrettably deceased) Chris Farley who with the help of good skills of edition, a double and his co-protagonist and friendly David Spade (through whom yes continues I live to receive the check for his participation) Tommy Boy recreates one of the most memorable moments of the movie.

The result they are neither aggressive nor shameless like other examples of the club of the dead celebrities and at least it turns out to be entertaining. DirecTV exhibits very clearly his virtues and advantages opposite to his competitors and there stays enough good stopped in his development of Farley's image.

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Microsoft stops being the sponsor of Family Guy: Cowardice or business?

News that has been turning for the internetz a few days ago paid my attention and I decided to share it with you and to try to understand because of this situation.

Seth MacFarlane, creator and actor of Family Guy, The Cleveland Show and American Dad, was reckoning to make debut a special alumnus Family Guy Presents: Seth and Alex's Almost Live Comedy Show at which it would be employed along with his companion and friend Alex Borstein. The show was thinking about how to be a way of combining humor along with the virtues of the Windows 7, which has been thrown to the market a few weeks ago and is in full advertizing campaign.

Seemingly representatives of Microsoft read the script of the special one and found pleasantries linked to the holocaust, incest and feminine hygiene. I must say that these subject-matters are risked and controversial and it is reasonable that Microsoft does not want to see such an important product linked to this class of humor (brilliant for me, I bother for many people that he takes quite too seriously).

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Freixenet repeats himself for Christmas

Freixenet, which takes all the Christmases as a tradition to release a dazzling piece at an excellent production level, has confirmed that this year there will limit itself to repeating his commercial of the previous year with the changed date.

The Openads companions were thinking that it is a question of a very united decision with the times of economic crisis through that we live, which big expenses do not deserve in one year in which many lost his works or saw his income decreases dramatically.

Although the mark can or not to have seen his sales decreasing (slightly very logically) abstaining from without creating another commercial for this year goes more for questions of good taste that economic, since although the world investment in publicity has diminished greatly many marks they have tried to be supported to the offensive and not lose area.

(I resided …)

Half a million dollars for a day of Twitter?

Twitter, the microblogging service more famous person of the world, received this week an interesting offer on the part of uSocial, which would imply gaining 5 00.00 dollars for putting a banner for 24 hours.

Probably the offer was alone the initial kick of a series of negotiations between both parts but that has become public (probably a maneuver on the part of uSocial to increase your profile and to press Twitter). Anyway for higher and interesting that it looks like this quantity, it is alone coins compared with the real potential of the mark which is being cultivated carefully and patiently.

Twitter has proved to be reticent to put advertisement until now, trying to be supported in the comb of the wave of the social web during the biggest possible period of time, zooming in your users' quantity at an exceptional level every year. Nevertheless your business model is almost nonexistent and your promises to improve to the point of including marks advertisement in the future too much sound you stroll around as to take them seriously.

(I resided …)

Cleese wants a loan, without delays

This Polish commercial of a bank loan is provided with the performance of ex-Monty Python John Cleese, who demonstrates that the humor still flows strongly for your veins.

The piece is extraordinarily crafty and it makes very good use of the comical talents of the actor on having improvised a false backstage and then to superpose it to the shooting of the TV/radio commercial to create a comedy that recreates very well a documentary created almost by accident.

The virtues of the loan are demonstrated clearly during the first seconds but also they are specified clearly in the end turning out to be like that in a piece that he manages to inform and entrentener thanks to an excellent execution of a marvelous creative concept.

(I resided …)

Is Superman Russian?

This Russian Actimel commercial is so strange as entertaining although we could understand not even only one word of what they say (the one that Russian should know, translate).

Sincerely I do not know the sensibilities of the Russian people but I believe that they are a little more evolved as to accept this awful creative concept that can only turn out interesting like a parody (that I wait it has been the initial target of the creative ones)

Nevertheless it is always interesting to view advertisement of other parts of the world, where the requirements and the budgets are minor and Superman can end converted into a street vendor and artistic skater (the economic crisis can have forced it to find other sources of income).

(I resided …)

Do you fulfill years one Tuesday? Congratulations!

The beer Pilsen continues with your campaign of re-meaning a days of between week like a good day to meet to take something with the friends, since “Mondays, Tuesday and Wednesdays also are days” and it is always a good day to celebrate. In this occasion they go a little further on, with a new campaign that soon will be thrown in television.

The slogan? To defend to every Tuesday like a worthy day to fulfill years. The fact is that, we are sincere, nobody wants that your birthday falls down one Tuesday: it is the worst day, since nobody walks of many desire to exit. For this motive Pilsen he invites us to extract the prejudices to us of above and exit to celebrate …: even if it is a Tuesday!

And we bring to you the advertisement before it is thrown to the air. The commercial next:

(I resided …)

Denny's receives an offer that it cannot reject

This commercial of Denny's is provided with the participation of actor Tony Sirico, thrown to the reputation for your role of Paulie Walnuts in The Sopranos.

The commercial uses well the reputation of the alter criminal Sirico ego to make fun of the breakfasts offered by the competition and with an ingenious words game to attack the quality of a mediocre product.

The result is a very well thought-out and run piece, in which Sirico gains himself every cent of your cachet for giving to the public something who is already accustomed but in a completely different environment and context.

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Lacoste offers a challenge

This LACOSTE commercial for your fragrance for men Challenge tries to do of the slightly evasive and seemingly unattainable product except for those ready to accept the challenge that he proposes to them.

Led by actor Hayden Christensen, the piece has an interesting creative concept that is much a run evil resulting in an excessively abstract piece. This one seems the problem of 99 % of the campaigns of perfumes and colonies which wait that to represent a situation extraordinarily cool or elegant should be sufficient as to convince the spectators.

The concept of the challenge might have been developed in a much more creative way, without spreading too much nor lose anything of the cool that LACOSTE thinks about how to give to the product, but in the end alone we remain with another showy foolery.

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Fuji takes the first photo

We surprise this Japanese Fuji commercial with a flash and it shows how the children are prepared every time better to this world.

The piece is ancient since the traditional movie goes of output opposite to the unstoppable advance of the digital cameras with your too realistic images and your flashes worthy of European paparazzi.

The concept is rapid, an understandable instántaneamente and it introduces a novel draft to a situation in ordinary appearance. The piece shows like that a touch of universal genius and humor, slightly sufficiently little common in the brave world of the Japanese advertisement.

(I resided …)

The Beckinsale bubbles

This old commercial of Diet Coke led by Kate Beckinsale falls down again in the devouring concepts pitfall and allows to crawl for the reputation of the actress.

The piece exuda sensuality for presence of the actress but your creative concept is almost void, trying to represent a classic masculine reaction to the presence of the femme fatale personified by Beckinsale. Nevertheless they obtain only a showy piece, of clear effectiveness but that does not strain for being more than a platform to exhibit the beautiful actress along with the product.

(I resided …)

The growth of the ignorance

This commercial of the foundation neozelandesa of struggle against the breast cancer viewed in metamike is a part of a campaign of campaign to raise public awareness about the importance of examinations being realized períodicos to detect and to process early the breast cancer.

The piece has a realistic and almost documentary tone, recreating a typical morning for a common and current family that simply ignores a problem that only keeps on growing. The concept of the piece also was used in a campaign BTL in the streets of New Zealand where a plastic tumor was growing as they were spending the hours.

The message of the commercial for his part cannot be clearer, the early detection of the breast cancer guarantees 85 % of
possibilities of survival. The only excuse the examinations are not realized, is an ignorance.

(I resided …)

H2oh! it chooses the family

This commercial of the drink H20H! it is an entertaining satire of the family centred on the values of image, evading skillfully the practical benefits of the product.

The piece tries to do that the values of authenticity collaborate with the mark (that is an authenticity gives for a debate of several years) processing this way of that H2oh! it is viewed like something that promotes accepting the good thing with the bad thing (at least that seemed to me).

Nevertheless the strong point of the piece is the pleasantry, which kept woman manages to support to the hearing and generate remembrance then to connect it with the copy and the mark. The frame of the disfunctional family turns out to be realistic enough as to be believable and the final product is significantly a cash (and entertained).

(I resided …)

Ralph Lauren is wrong of size

Almost it seems impossible to find one week in which a new photoshop scandal affects to a mark of international prestige.

This time is processed as Ralph Lauren who has been caught by the hands in the photoshop, giving one of your models a waist anatómicamente impossible. To view the comparison in detail, they observe the photos after the hop. In one of them we can see the model Filippa Hamilton during a parade showing an extremely agreeable and harmonious figure.

Of another side we can see slimmed Filippa artificalmente to the point of the anorexia with a waist smaller than your head creating a horrifying image. Nevertheless in this occasion the blogósfera has shouted high place, achieving world attention to this event and forcing Ralph Lauren to express a public excuse. I hope that these attacks should continue until the infamous size zero should be deleted of the face of the Earth and a realism portrait should return to the ideals of beauty of the high fashion.

(I resided …)

Skittles has problems in the roof

This commercial of the caramels Skittles falls down in the surrealism to give him to the mark an exotic, unpredictable image and cool.

The piece has to give force to the copy “Touch the Rainbow, Feel the Rainbow” (Touches the rainbow, feels the rainbow). This task is not easy since they are fighting with anything so ambiguous that any thing might serve, but at the same time it must be reflected positively in the mark and leave space to future pieces.

The result in this case is very positive since it manages to create an independent commercial but that has the aptitude to be coordinated by others to create values of image that distinguish Skittles of your competitors by means of the absurd humor.

(I resided …)

Overdose of Photoshop for Campari

Olga Kurylenko, the most recent girl Bond, was chosen like the new Campari face. Nevertheless the whole grace and not even beauty of the actress were capable of avoiding the fiasco of the campaign that suffocates in a sea of unnecessary photoshop.

It is monstrous to view Kurylenko as an extraterrestrial being whose skin seems done of plastic and who lacks facial features in several of the images. This is the font of situation for that amateur would expect from some campaign, but a mark with the international Campari prestige cannot be allowed to convert your spokesman into another case of the syndrome of photoshop. Say what they should say, yes the bad advertisement exists.

(I resided …)

More entertaining than your last movies

To do some rapid money, actor Ben Stiller (between whom they will recognize in Madman for Mary, Zoolander, etc) he decided to take part in this commercial of a Japanese drink called Chu Hi.

The piece turns out to be so delirious as it might be waited and at the same time it entertains much more than any of the last movies than Stiller, which in spite of keeping on invoicing already it does not entertain as earlier.

As additional detail is necessary to mention that Stiller did this commercial before Youtube existed and that the internetz had evolved in something that does impossibly to conceal what the hollywood stars do when they walk cash fellings.

(I resided …)

Mountain Dew teaches speed

This commercial of the refreshing drink Mountain Dew merges the exoticism of the east with unexpected humor to produce a successful combination although a little longer than the due thing.

The piece has a good level of production and a classic sequence of present training in 99 % of the North American movies of martial arts.

At the same time the progression of the training might have been cut away a little since the excellent conclusion is late too much come and loses something of impact. Of all forms Do the Dew it is imposed like a copy cool, risky and unpredictable.

(I resided …)

BMW continues a different path

The successful series of short of BMW dirgidos for several directors of the whole world, not only it was acclaimed inside the world of the movies and the advertisement, but also it inspired several producers to give them your own touch and to convert them into something different to what was conceived originally.

Stanley NG, a skillful editor, chose a thread of recently deceased Mercedes Sosa (who replaces the same present in the piece original but sung by another artist) to convert the piece into something much more lyric and poetical but that still preserves your commercial properties after there show the model Z-3 and your series 3 in a sexy and agile light.

Is here another example of as the advertisement and the art are not mutually exclusive but they complement each other and inspire mutually.

(I resided …)

Pilsen gives him energy to the whole week

This commercial of Beer Pilsen that will be thrown officially next Monday (so they can view it without having to hope that it should exit in television) processes of finding the entertained to every day of the week.

The concept is interesting for having a solid real base, of which it breaks with humor to try to do of Pilsen something that him of vitality to the characteristic slow days that they initialize the week.

The piece is crafty on having played with a brief but clear printout of every day and then having offered Pilsen as an alternative to this slow climate and of boredom. The result is solid and it supports the values of diversion, friendship and happiness that the mark has exploiting successfully years ago. The onlookers can visit the channel of youtube created especially for this campaign of Pilsen, also they can view the commercial after the hop.

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A happy end for a drunkenness?

This commercial is part of a campaign against the alcohol abuse and is in this font of pieces where the creativity finds the perfect excuse to give free rein to ideas that often would not be accepted by a product with commercial purpose.

The piece points at the realism and achieves a notable verisimilitude until he decides to give a draft of 180 grades and to take us to a surrealistic and confused situation. It is there where the copy “The alcohol abuse never has a happy end” it gains a very clear meaning.

A very interesting concept that I hope that it should lead more of one to reflecting although it is briefly if it is necessary to drink so much whenever it leaves to be danced, to be walked, meetings, social events, etc.

(I resided …)

Japanese lemon soda

Every so much it is necessary to tackle an excursion to the ground of the nascent sun (Japan) and to find concepts that in spite of being beyond our limited understanding are an integral part of the Japanese culture.

The piece has a tone … indescribably. But perhaps be a way of doing lemon soda that we were not knowing and that the Japanese preferred to support it conceals until we are ready to accept it.

The lemon, good, does not seem to be spending too much evil that we say and perhaps it is me who is alone but perhaps a certain sexual connotation exists. To the one whom I want to cheat, 99 % of the Japanese advertisement has some font of sexual connotation in contrast to the western one that is alone in 98.5 % (abysmal difference).

(I resided …)

Bancaja is flamed by Bud Spencer

This commercial of Bancaja viewed in Openads.es big sack of your retirement to legendary Bud Spencer and it demonstrates how your blow they keep on being so powerful as always.

The piece is an excellent combination of nostalgia, humor and intelligence on having demonstrated in an allegorical way how the problems with the cash dispensers can do that anyone loses the patience.

The explanations of the services that Bancaja offers to those who suffer from this disadvantage manage to be established like an extremely serious option in the mind of the spectators who remember your days of infancy with Spencer while they ponder the present and like avoiding problems with tellers.

(I resided …)

France tries to control the Photoshop: Useless effort or the beginning of the revolution?

This news paid my attention for all the correct reasons and I hope that it should be the beginning of a tendency on a global scale to stop the indiscriminate use of Photoshop which has created a parallel reality, where the skin already does not have pores, texture not some detail that could be considered to be "unesthetic".

The Photoshop, like any tool, is neither inherently good nor bad but your epidemic use in the last years has done that more and more voices alzen to protest for the images presentation clearly altered like authentic.

(I resided …)