Tuesday, October 13, 2009

Pilsen gives him energy to the whole week


This commercial of Beer Pilsen that will be thrown officially next Monday (so they can view it without having to hope that it should exit in television) processes of finding the entertained to every day of the week.


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The concept is interesting for having a solid real base, of which it breaks with humor to try to do of Pilsen something that him of vitality to the characteristic slow days that they initialize the week.


The piece is crafty on having played with a brief but clear printout of every day and then having offered Pilsen as an alternative to this slow climate and of boredom. The result is solid and it supports the values of diversion, friendship and happiness that the mark has exploiting successfully years ago. The onlookers can visit the channel of youtube created especially for this campaign of Pilsen, also they can view the commercial after the hop.


(I resided …)

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