This commercial of the drink H20H! it is an entertaining satire of the family centred on the values of image, evading skillfully the practical benefits of the product.
The piece tries to do that the values of authenticity collaborate with the mark (that is an authenticity gives for a debate of several years) processing this way of that H2oh! it is viewed like something that promotes accepting the good thing with the bad thing (at least that seemed to me).
Nevertheless the strong point of the piece is the pleasantry, which kept woman manages to support to the hearing and generate remembrance then to connect it with the copy and the mark. The frame of the disfunctional family turns out to be realistic enough as to be believable and the final product is significantly a cash (and entertained).
(I resided …)
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