This old commercial of Diet Coke led by Kate Beckinsale falls down again in the devouring concepts pitfall and allows to crawl for the reputation of the actress.
The piece exuda sensuality for presence of the actress but your creative concept is almost void, trying to represent a classic masculine reaction to the presence of the femme fatale personified by Beckinsale. Nevertheless they obtain only a showy piece, of clear effectiveness but that does not strain for being more than a platform to exhibit the beautiful actress along with the product.
(I resided …)
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