This commercial is part of a campaign against the alcohol abuse and is in this font of pieces where the creativity finds the perfect excuse to give free rein to ideas that often would not be accepted by a product with commercial purpose.
The piece points at the realism and achieves a notable verisimilitude until he decides to give a draft of 180 grades and to take us to a surrealistic and confused situation. It is there where the copy “The alcohol abuse never has a happy end” it gains a very clear meaning.
A very interesting concept that I hope that it should lead more of one to reflecting although it is briefly if it is necessary to drink so much whenever it leaves to be danced, to be walked, meetings, social events, etc.
(I resided …)
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