This commercial of the foundation neozelandesa of struggle against the breast cancer viewed in metamike is a part of a campaign of campaign to raise public awareness about the importance of examinations being realized períodicos to detect and to process early the breast cancer.
The piece has a realistic and almost documentary tone, recreating a typical morning for a common and current family that simply ignores a problem that only keeps on growing. The concept of the piece also was used in a campaign BTL in the streets of New Zealand where a plastic tumor was growing as they were spending the hours.
The message of the commercial for his part cannot be clearer, the early detection of the breast cancer guarantees 85 % of
possibilities of survival. The only excuse the examinations are not realized, is an ignorance.
(I resided …)
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