This LACOSTE commercial for your fragrance for men Challenge tries to do of the slightly evasive and seemingly unattainable product except for those ready to accept the challenge that he proposes to them.
Led by actor Hayden Christensen, the piece has an interesting creative concept that is much a run evil resulting in an excessively abstract piece. This one seems the problem of 99 % of the campaigns of perfumes and colonies which wait that to represent a situation extraordinarily cool or elegant should be sufficient as to convince the spectators.
The concept of the challenge might have been developed in a much more creative way, without spreading too much nor lose anything of the cool that LACOSTE thinks about how to give to the product, but in the end alone we remain with another showy foolery.
(I resided …)
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