This Axe commercial for his fragrance Twist is an interesting change of the creative concept of irresistible seduction that was coming being used years ago with very good results. Nevertheless the mark decides not to fall down in the stagnation and changes the concept to give him a more humorous and less obvious touch in the sexual aspect.
The piece surprises, entertains and gives a sensation of improvising with humor and style to give to all the men the makeover that they would wish in the moment that more they need. The attitude change with the moment of the day also is a crafty reference to as the night it does that many extract his best finery in sights of attracting the attention of the opposite sex.
(I resided …)
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