These commercials of beer Brahma amuse themselves demythologizing the musician “for women” demonstrating how many other men than they admit it her have danced in some moment.
The pieces are entertained but they lack a solid copy, choosing for something extremely open and abstract as it it is “a Good vibe“. The result is undoubtedly a cash but perhaps he might benefit from a clearer message instead of limiting itself to giving something something entertained to the spectator.
Nevertheless the climate of holiday, diversion and friendship turns out to be clear enough as so that these values are associated with the mark, which aims at a masculine and feminine target at the same time.
(I resided …)
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