The publicity in buses has been gaining big importance in the last years, going so far as to turn into an essential element of many campaigns.
Although most of these campaigns are very difficult to measure in impact terms, it is undeniable that to integrate the message to a way of transport used every day by thousands of persons provides a very economic and effective possibility of being announced.
At the same time the creativity is also a fundamental factor for the success of these campaigns and that's why I have brought to them a small collection so that they see as the images can adapt themselves better than they were imagining to the structure where they must be exposed.
(I resided …)
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