These commercials of the eighties of Juicy Fruit of Wrigley's remember us as the publicity has evolved in the last decades, perhaps in a much more unpredictable and complicated way of what nobody dared to predict.
These pieces probably would not be acceptable in this age since they are too innocent and optimistic in his perception of the mark and of as it will be accepted by the spectators. Nevertheless two commercials remain like extremely memorable milestones in the Wrigley's history but also like reminders of which the public has begun looking at other latitudes and the same trick will not accept two times.
(I resided …)
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