Tuesday, February 2, 2010

Lifestyle not only thinks about the pleasure

This commercial of condoms Lifestyle for his line Xtra Pleasure is an interesting meditation about which factors one must consider at the time of choosing an apartment.

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The piece cannot turn out to be particularly sexy to the beginning and then it takes a somewhat strange draft until finally everything has sense. It keeps hooked on the spectator, confuses it and surprises it until finally it gives him to the whole piece a meaning of life and closes it in a magisterial draft.

At the same time the mark remains well recorded in the mind of the spectators, linking in a somewhat tenuous way to the commercial but achieving a functional, practical and realistic image at the same time. This cannot look like the ideal thing for a condoms mark but the realism generates a closeness sensation in the public who probably sits down more identified with this that with a situation as sexy as improbable.

(I resided …)

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