Saturday, February 13, 2010

Hugo Boss finds a Face and a Song

This commercial of Hugo Boss for his fragrance Orange, combines the delight of Sienna Miller with an excellent cover version of Drive My Car de los Beatles, to produce a simple, agile and very fresh piece.

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Miller not long ago but it manages to do that everything works and the letter of the Beatles combined with the music of Hotrats does that Orange sets on himself like a frangancia, sexy, juvenile and full of energy.

In contrast to other too solemn or delirious commercials which are the majority in the world of the fragrances, this piece surprises for his austerity, energy and charisma. Hugo Boss bets because less it is more and in this case it triumphs spectacularly.

(I resided …)

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