This Adidas commercial for his line Slvr is a search for establishing a mark identity inside Adidas, with values and the only characteristics for the products Slvr.
The piece is fascinating and it is very well conceived from the esthetic point of view. His target is to transmit the sensation that Slvr is agile, sophisticated, modern and unpredictable. Nevertheless he cannot say anything about that and must achieve it with images that they speak to him to the subconscious of the spectator.
It is there where the commercial triumphs and creates a space inside the immense mark Adidas for Slvr, which mother does not leave aside the support and the prestige of his house but at the same time it tries to put distance and to do a proper name to him.
(I resided …)
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