I have rescued this commercial of Cadbury of 1969 to analyze as the critics of the publicity for his use of erotic images are neither new at all nor particularly original.
The piece is ancient but his message is clear and easy to interpret. If this commercial managed to go out to the air in 1969, I believe that it does not remain already too much that about saying about “the old times” in which “the morality and the decency” were prevailing and the dinosaurs and the human beings were sharing parking places.
Personally I believe that the resource of the sexual metaphor is very coarse and shows a chronic ideas lack. Nevertheless it keeps on using like lifebelt and has been a part of the campaigns of many marks of big international prestige. The fact is that in spite of being slightly creative, the sex always attracts attention.
(I resided …)
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