Wednesday, November 11, 2009

Tampax avoids a shipwreck

This commercial of tampons Tampax finds a humorous draft for a moment complicated for the women and moreover for the men who have the adversity of being present when it happens (my solution: To run up to the Patagonia).

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The menstruation is represented metaphorically in an intelligent way and although the men are represented like the incapable some (it is not completely false but it is missing to see because the situation incapacitates us) the boat comes to good port.

Most of the TV/radio commercials of tampons do not mention the topic or try to find some elegant metaphor that does not feel real. In this case the hole of the boat manages to explain the point perfectly and without turning out to be too graphic.

(I resided …)

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