This commercial of Branca Menta points to establish a sensual, unpredictable and sophisticated image for the drink, using exclusively images that one would not associate in spite of drinking alcohol.
The piece is fascinating in his visual execution, thinking about how to hypnotize the spectator with a miscellany of surrealistic images and techno musician to produce something modern, cool and quite showily.
In contrast to many other pieces that only try to impress with meaningless images, this one manages to fuse energy, style and rhythm in an excellent combination that gives to Branca Menta a distinctive image before the eyes of the public.
(I resided …)
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