The new Sprite campaign is based on an extremely ambiguous concept, which can fit in any situation and has a clearly humorous tone.
The commercials have a varied content, with the copy “let's Be still Fresh” closing each of them. The esthetics are modern but not inaccessible and one points to try to generate identification with the public, be already for the situations or the protagonists.
What means the copy? Quite and nothing. It is a phrase that defines the concept for the spectator but it does it in a way so open that it allows each one to find your own interpretation. That's why the piece triumphs, in spite of not be pronouncing clearly about which it is the benefit that Sprite offers.
(I resided …)
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