This commercial of Pepsi Max was destined for the Superbowl 2009 but it never gone so far as to be expressed. It is all forms interesting to see as Pepsi treats of posicionar the mark, aiming at the masculine target.
The commercial is violent but entertaining and it illustrates very well his point on having showed progressively more brutal and unpredictable situations. It is clear that it does not think about how to be taken seriously, but simultaneously this is his target, trying to speak to the masculine public who sees the Pepsi Light like something feminine and slightly manly.
The result is a risky and interesting piece, with good ideas and a creative concept that might be the base of a good campaign (assuming that some day achieves to go out to the air).
(I resided …)
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