The campaigns against the tobacco consumption are generally to the avant-garde of the ingenuity and the skill to impress the spectators.
This collection of posters and campaigns of public route are alone the top of the iceberg in the world efforts to lower the smokers' quantity and concientizar about the effects that the tobacco consumption has on the organism.
The majority must transmit his message in a moment (that is what the attention of the spectator lasts), forcing to the maximum the creativity to be concise, direct and effective. At the same time the resources that are used must give in this exact point between the subtle thing and the intelligent thing without falling down either in the or morbid thing either in the recitation of medical information.
(I resided …)
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