This Axe commercial for his new deodorant Axe Seco Sensitive that does not irritate the armpits, is a memorable homage to Top Gun and a jewel of the surrealism.
The piece capitalizes well the nostalgia of the eighties, which is in his iciest moment. Nevertheless this commercial does not resort to the usual strategies of Axe of doing the irresistible user for all the women but it points at something more entertaining and unpredictable.
The result is marvelous, since there get together very good values of production, an excellent song (seemingly created for the commercial) and moment so entertained like unexpected that help to receive the attention of the spectator.
(I resided …)
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