This French Peugeot commercial tries to surprise the spectator with a surprising change of driver.
The piece is creative and surprising, without bordering on the delirious thing or the excessively artistic thing. The copy “The best seat is always that of the driver” it offers a symbolic explanation although it does not complete to everything what has happened to the protagonist.
Finally the feminine genre takes the victory with his astuteness and closes noisily the piece. I must praise also the values of production, the music that they get together very well with the creative concept.
(I resided …)
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