Chrome looks for a different angle

This commercial of Google for his navigator Chrome is a visual marvel that it entertains, fascinates and achieves that the functionalities of the product join to the piece of an organic and simple way.

The piece points to move away from the effects for computer that does long time they have stopped impressing the public, to try to make them feel like children again with a wonderful exhibition of talents.

The result works, managing to support the attention of the spectator during almost 5 minutes that the piece lasts (something for nothing contemptible in these times) and achieving that these marvel before the craft and dedication of Chrome to try to announce his virtues.

(I resided …)

The nature loves BCC

This commercial of the mark of domestic appliance BCC shows how to help to the nature can bring unexpected thanks.

The apparent mark his commitment does not take in a too solemn way with the environment across his agreement with the international fund for the wild life (WWF for his initials in English) although in fact he is avoiding a clear message in a way that I did not turn out to be tedious.

The result is not also a commercial replete with humor, in which BCC neither loses leading role the human nature nor does it.

(I resided …)

Hershey understands the Christmas

The chocolate mark Hershey thinks about how to celebrate the Christmas without falling down either in the typical clichés or excesses of sentimentalisto and although it seems strange achieves it.

The piece is simple, elegant and she tries to say the least possible thing pointing that the product itself should be the protagonist. In contrast to other products that prefer to resort to more spectacular and obvious deployments, Hershey values the delicacy and points at something simpler.

The result is a very welcome change for the spectators that after a Christmas piece after other one replete with exaggerations and false moments, will value something that seems to be much more honest, direct and clear.

(I resided …)

Coca-Cola Zero has magic

Coca-Cola Zero constructs quite this commercial about the copy “It Is Possible” without saying clearly at all never but triumphing for excess of color and special effects.

The piece is entertained and showy, being provided with a personages' enormous share-out, excellent values of production and the iron determination not to say ABSOLUTELY ANYTHING.

With this target in mind, Coca-Cola Zero is successful on having established an ambiguous copy in a stage "cool" and showily which compensates for not having any idea of as establishing a value for the product which is not based on his image.

(I resided …)

World day of the Publicity: Reasons to celebrate?

The world day of the publicity is a reflection day about the contributions of the advertizing industry and also of analyzing that it can do this one to get better herself.

It is necessary to point out that not in all the countries of the world it is accepted on December 4 as date for this day and the absence of one unified consensus reduces his something of credibility to the event. Nevertheless it generates enough attention as to deserve some important questions about which it has been right and that not.

The advertizing world has suffered important losses this year with the fall of investments provoked by the economic crisis. Also it has found new ways of giving impulse to campaigns across Internet with the viral marketing and other types of BTL.

(I resided …)

Brahma discovers that the men like music

These commercials of beer Brahma amuse themselves demythologizing the musician “for women” demonstrating how many other men than they admit it her have danced in some moment.

The pieces are entertained but they lack a solid copy, choosing for something extremely open and abstract as it it is “a Good vibe“. The result is undoubtedly a cash but perhaps he might benefit from a clearer message instead of limiting itself to giving something something entertained to the spectator.

Nevertheless the climate of holiday, diversion and friendship turns out to be clear enough as so that these values are associated with the mark, which aims at a masculine and feminine target at the same time.

(I resided …)

PETA has angel

The Christmas campaign of the organization for the animal rights PETA, caused controversy between certain catholic associations, for his representation of an angel of an "improper" and "insulting" considered way for his faith.

The pieces led by the actress / model / what is that it makes her appear in the press Joanna Krupa have an erotic touch but they receive the attention of the spectator and cause good remembrance. The copy is slightly simple and perhaps it might have received more work but the mission is fulfilled and I hope that many godforsaken animals should find a new hearth this Christmas.

A very practical solution has occurred to me to this quandary. Find a real angel to base his designs and declare the official appearance of the angel this. All other will have to call otherwise. While they do not find any good, the imagination will remain in the power.

(I resided …)