This commercial of Coca-Cola Zero does not speak straight about the product but it connects it with a series of fantastic situations of science fiction that serve well the intention of entertaining and of emphasizing in an indirect way the spectacular scientific achievement that is the drink.
The piece theorizes that if Coca-Cola was capable of creating a drink with zero calorie, the scientists should be able to create a machine that allows to travel in the time. In this case the trips are used in punctual situations without exploring all his potential to support them of a way in which the public could be related them.
The final score works very well, transmitting humorous moments skillfully inserted with reflective others to produce an agile, entertaining commercial but that does not fall down in excesses and that does that Coca-Cola Zero achieves to be taken in perspective as more than a product of massive consumption.
(I resided …)
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