This interesting commercial of the mark of cars Skoda seen in Openads for his model Superb Combi is a risky but interesting bet to receive the attention of the spectator.
The decision to relegate to the vehicle to an extremely secondary roll opposite to the composition is controversial, since many support which the public amuses himself and pays attention but really he does not remember the mark. I cannot deny that this argument has many points in his favor but also I have to mention that we live in complex times.
The attention of the public is extremely fragmented between all the modern mass media and to achieve that this one stays constant in a minute is already a capital victory. That's why the piece is the reflex of the loss of predominance of the television due to the fragmentation of the hearings and his need to resort to another type of tactics to support the interested people. At the same time, the piece is so simple and cheap, that does not represent a risk economic so imporante.
(I resided …)
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