This commercial of Step of the Bulls is a work of BBDO Argentina and he makes fun crafty of the romantic sweetness aiming at the masculine target.
The piece is direct, simple and an egg white but a pair of surprises is reserved to promote the copy in the end, which establishes to Step of the Bulls like a more aggressive and direct drink that does not waste the time with excessive and ridiculous gestures.
The performances also are impeccable since they travel well the thin line between realism and excess producing improbable scenes although not completely impossible.
(I resided …)
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