This BBDO commercial for the Special Olympics is an interesting analysis of as the spectator sees an athlete based on his talents and his limitations.
The piece points to show to the special athletes as legitimate competitors that they stand out not only for overcoming his disability, but also for his athletic skill.
This tries to break with the stigma of the special Olympics like a contest in which they all win and emphasize that it is a real competition, in which the athletes go a long way quite to achieve a victory, which deserves the same respect as that of any another competition.
(I resided …)
No comments:
Post a Comment