Bud Light gets lost in the Super Bowl

This brilliant commercial of Bud Light for the most recent Superbowl is a skillful parody to the series of tv Lost and also it includes the classic humor that it defines to the mark.

The stage, the actors and the others were chosen deliberately to remember Lost but without falling down in problems of copyright with the proprietors of the series.

The result is a humor it marks Bud Light, emphasizing the values of image of the drink that keeps on collaborating with holidays and sensual situations although in a context less male chauvinist in this occasion.

(I resided …)

Tambour gives you the parking

Without a doubt that one of the types of publicity who more enjoyed they are them i ntervenciones urban. When a campaign uses a city as a stage insurance generates something interesting or entertaining.

The companies that dare to make use of this type of support insure themselves the direct contact with the client, in whom without doubts they are going to leave a memory. This is the case of the Israeli company Tambour.

This is a leading corporation on the market of paintings of Israel, and it is between the 50 most important production companies of painting of the world. In the frame of his campaign “Month of the color“ it prepared along with the agency Shalmor Avnon Amichay/Y&R Interactivate Israel, an entertaining action.

(I resided …)

I go on from the Bulls against the sweetness

This commercial of Step of the Bulls is a work of BBDO Argentina and he makes fun crafty of the romantic sweetness aiming at the masculine target.

The piece is direct, simple and an egg white but a pair of surprises is reserved to promote the copy in the end, which establishes to Step of the Bulls like a more aggressive and direct drink that does not waste the time with excessive and ridiculous gestures.

The performances also are impeccable since they travel well the thin line between realism and excess producing improbable scenes although not completely impossible.

(I resided …)

Skoda appears in the just moment

This interesting commercial of the mark of cars Skoda seen in Openads for his model Superb Combi is a risky but interesting bet to receive the attention of the spectator.

The decision to relegate to the vehicle to an extremely secondary roll opposite to the composition is controversial, since many support which the public amuses himself and pays attention but really he does not remember the mark. I cannot deny that this argument has many points in his favor but also I have to mention that we live in complex times.

The attention of the public is extremely fragmented between all the modern mass media and to achieve that this one stays constant in a minute is already a capital victory. That's why the piece is the reflex of the loss of predominance of the television due to the fragmentation of the hearings and his need to resort to another type of tactics to support the interested people. At the same time, the piece is so simple and cheap, that does not represent a risk economic so imporante.

(I resided …)

The words remain Armani

This new Armani commercial for his line of feminine linen there is provided with the participation of much mediática Megan Fox who in this case demonstrates that it can be elegant and sexy at the same time.

The piece is perfect in his deceitful simplicity, condensing in a few seconds a sensual, mysterious and seductive image with a music strangely suitable that establishes an extremely elegant visual rhythm.

The minimalism of the words does that the message of the commercial is even more wide and ambiguous, allowing to the public to contemplate the beauty of the actress and also to create your own meaning which probably will redound to major mark remembrance for Armani.

(I resided …)

Renault faces England and France

This Renault commercial for the new Clio model is a crafty mockery to the ancestral rivalry between England and France.

Both countries are represented by a protagonist who looks for symbolic examples of the historical exploits of his respective nations. The competancia does not happen of being a prank but it waves enough nationalism as to have emotional impact.

The final score is extremely effective and crafty with a humor touch and very much style, every ambientado with the music of legendary Nina Simone.

(I resided …)

Axe has a double speech

This Axe commercial has two very interesting peculiarities. The first one is his duration, since with almost 3 minutes the norm of the industry exceeds greatly that always this in the stripe 30-60 seg.

The second one is his subject-matter, which led it to being prohibited in several countries. The piece presents a crafty argument in favor of the shower kit axe and although it does not mention straight anything not vaguely controversial, the double entendre of many of the comments proved to be too much for the small minds of the censors.

Nevertheless the result is impeccable and it supports the Axe line of pushing the provocation format increasingly, staying faithful to his image and values of mark.

(I resided …)